November 5, 2009

In 4 Schritten eine Social Media Aktivität planen mit POST – Schritt 2: O wie Objectives

Frisch gebloggt auf FOWS (http://www.futureofwebstrategy.com):

Im zweiten dieser vierteiligen Serie geht es um das O in dem Akronym POST. O steht für Objektives und fordert vom Planenden die Formulierung seiner eigentlichen Ziele an eine Social Media Aktion. Wie bereits im ersten Teil angedeutet, begehen viele den Fehler, dass sie sich erst für eine Technik entscheiden, bevor sie überlegen, was eigentlich mit der Technik erreicht werden soll. Genau hier setzt der Schritt Objectives an. In diesem Schritt überlegen wir, was das Ziel ist.

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